Interesting chart from Google’s search trend analysis tool.. There has been a noticeable decline in the amount of search volume for reverse mortgages since peaking in December 2007. At the same time, the amount of news volume for the reverse mortgage industry has continued to increase.
What does this mean? Well, it might mean nothing. Or, it could be signifying that consumer interest in the reverse mortgage product is waning right now. Another possibility — its easier for consumers to find good information about the product, and they don’t have to search as much to get what they need.
Regardless of what it means, its a good indication that we as an industry need to work harder to find our customers, and provide them with good information and education about the products we provide.