We had a discussion with a forward mortgage vendor this week who asked where the top reverse mortgage markets could be found. After discussing the balance between numbers of age eligible homeowner households vs. home values and appreciation, we realize we should have simply forwarded him this month’s HECM Trends report with two words: “sand states”.
- California, Florida, Arizona and Nevada are all heavily represented in leading reverse mortgage states, counties, cities, and zip codes (pages 1-2)
- The exceptions are interesting too: Pennsylvania is usually the one that surprises people when we say it’s the fifth largest reverse mortgage state by loan count, and especially that Philadelphia is the top city by the same measure
Whether you’re deciding which state to be licensed in or where to focus your next marketing campaign, it’s always critical to know the numbers!
Check out your state/county/city/zip in the full report below (click on the image) or feel free to give us a shout if you’d like a personal deep dive to see how this information can focus your opportunities.
