February 2009 Industry Trends

We hope you’re all having a great start to spring and enjoying the fruits of higher HECM loan limits.  As promised, we’re rolling out our second new publication this month, featuring comprehensive industry trends.  If you’ve ever wondered where our industry has been most successful, there are two different ways to look at it in this report:

  • On page 1, you’ll find state, county, city and even zip code top 10 lists by endorsement volume YTD.  Where are you (and your competitors) generating loans?  Now you know.
  • On page 2, take a look at the tables for highest penetration by state and city.  If you’re not in an educational or pioneering mood, it’s a pretty good bet that folks in these areas already know a few people who have reverse mortgages…

Chances are you’ve noticed your marketing and sales efforts are seeing significantly different results in some of these areas, so hopefully we’re shedding some light on things that have puzzled you.  There’s a whole lot more in the report (even a heatmap of endorsement growth on the back page), so be sure to spend some time with it.

And even though this is more information than anyone’s ever put out on our industry before, we know there is a lot we couldn’t fit into three pages.  If you have a question we haven’t answered or want to suggest a new idea, drop us a line.

Be on the lookout for our new Wholesale Leaders publication next week.

Until next time!

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